
JINEN GHELANI- MANAGING DIRECTOR & CFO
28+ years of experience in, Fruits & Vegetable supply chain, 3PL solutions, retail and FMCG industries in India. He plays a pivotal role in identifying, negotiating and implementing new business opportunities. His rich experience includes procurement, operations and sales aiding the company’s smooth operation. He is focused on increasing the scale of operations and building a stronger network of farmers PAN India.

HIREN GHELANI- WHOLE-TIME DIRECTOR
26+ years of experience as a business enthusiast with strong passion for agriculture and related activities… Hiren’s core strength lies in Business analytics, networking, resource allocation and fund management He is actively involved in the Expansion of F&V Business by adding more DCs, CCs, and stakeholders across the Country. He drives Business Development through new sales channels & new geographies addition for procurement & distribution of F& V’s. Being a key member, he is involved in formulating and implementing strategies that add value to the business and enhance the overall stakeholder’s value.

MALAV PATEL- ACCOUNT HEAD
A Management Graduate with an experience of around 18 years in the field of accounts, finance, banking & MIS. His major expertise is in the field of system management, Documentation, Compliance & Audit and coordination of various Departments so as to smoothen overall business operation with a very close eye on all the Commercial aspects of the Company ensuring overall profitability. He drives the day to day functions like banking, finance and commercial.

NEHA GHELANI, WHOLE-TIME DIRECTOR
She looks after the Administration & accounts division of the company. She is actively involved in setting up the new process of business monitoring & day to day accounting MIS. She plays a vital role in implementation of top management’s vision of stream lining banking, finance and administration. Her background of commerce and teaching helps the company and departments for smooth functioning.

AMEESHA KARIA, GENERAL MANAGER- HR
20+ years experience in various reputed and renowned corporate in both national and international markets in management involving Corporate Communication, resource management, in house and international HR Management. She explores new ideas and process flow for marketing, event management, client servicing, and management along with training and Development. A strategic thinker with ‘move the box’ approach, She plays a very vital role in overall business Process value addition. She ensures new ideas processed in system and evaluated. Successive communication is her core strength with a touch of creativity and sheer sense of responsibility.

RAVI MENON- NON-EXECUTIVE INDEPENDENT DIRECTOR
Mr. Ravi Menon comes with significant experience and exposure working with senior management in diverse business activities in manufacturing units, mutual funds and other banking/ financial Industry.. Proficient in leveraging strengths and resources- people, technology, methods and competitive market positions- to achieve success in business within highly competitive industry. During his career he has received Performance award from PCS Industries limited and two Appreciations from Escon Elevators Pvt. Ltd. and CAMS Pvt. Ltd

MR. BRIJESH KUMAR MISRA- NON-EXECUTIVE INDEPENDENT DIRECTOR
Mr. Misra, a Science graduate (Agri.) and Master of Science (Agri.), is proficient in agro-product marketing- generation, monitoring and managing sales of the products, liaising of central & state agriculture and quality control department, product trials & demonstrations and farmers meetings. His vast experience and wide network relationships support expansion in various F&V producing regions. His long experience will also help in building senior team and expansion to new centers.